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Every year around the United States, the requirements and expectations of schools increase and change. More schools look for different skills and attributes for their future students. Not only does this give students a harder time with choosing the schools they want to attend, but also provide them with more stress due to their inability to pinpoint what exactly colleges want. This is an opportunity that I had identified when I was in high school. I found it incredibly difficult to both manage my high school coursework and my SAT responsibilities. For students here in Florida, we are fortunate to have the Bright Futures scholarship that rewarded students, who got above a 1290 on the SAT, with paid tuition costs for any college or university in Florida. However, starting July 2020, the requirement will increase to a 1330 on the SAT for Bright Futures to pay for student tuition. Not only is this a significant increase, but it will also hinder students going into college negatively. An increase in students will find it harder to pay for college, have less incentive to attend college, or would prefer to dropout and get a job. This will overall provide less incentive for student to pursue, let alone, afford a college education. My service would also be highly affordable with parents, who hope to see a bright future for their children. This, with my company’s relentless pursuit to help students, could be make a real change in the lives of many.

The product that I plan on providing aids students in both managing high school coursework and increasing their overall score on the SAT. My service will be directed more towards students who need more attention and require help with various subject including SAT prep. Each student will have their own tutor with teaching skills that would benefit them the most. This is something that I wish I had in high school. Throughout my experience with applications, I felt lost most of the time and unable to manage all the things on my plate. Today, after putting in the work and getting into my dream school, I notice my sister trying to follow my path, but also struggling tremendously. My product uses students like my sister as a target and tries to aid people like my parents, hardworking individuals that struggle to pay for college and need financial assistance. Today this is the reality with most students that attend. A significant number of students either have trouble affording the ever-increasing costs of college/university. In a survey by the American Psychological Association, 80% of kids claim school in source of their stress, 68% claim that financial concerns are the reason for their stress.  The world we live in today, a college degree is massively important in obtaining most jobs. A degree that exceeds both an AA and a bachelor’s is also paramount. I am certain that when taking everything into consideration, parents will feel inclined to seek help from me and my company for the overall betterment of their children.

My education facility would first revolve around a monthly membership. Similarly, to a gym membership, parents would pay 20$ a month for all programs that we offer, with prices varying depending on the amount of courses that they decide to enroll in. Although we offer individual course tutoring, the focus would be to have students that need overall help. Our tutors would start by having closeup meetings with the parents and the students in order to get a good understanding of their schedule. What days they have extracurricular activities, when they’ll be out of town, and even prepare their schedule based on when they plan on taking the SAT. This along with easy rescheduling  As a bonus we will also have counselor’s and other teachers whose goal is to help students with both college applications and college essays. As a student in high school, my personal experiences with applying to college and writing college essays were tedious because of how much work needed to be put in, and the minimal amount of help I would receive due to ineffective/busy counselor’s.

My overall service will be not only directed towards the students, but also towards the parents. With a 20$ a month price on my service, parents will be able to afford premium help for their children, at a more than affordable price. For a parent that relies heavily on financial aid for their child to attend college, my service makes this particular issue affordable.  With the new law change of the bright future scholarship, more families will struggle to finance student’s college experience, the stress levels of both students and parents will increase, and more students will be inclined to drop out of college and get a full-time job.

Throughout the process of refining my idea, I have received ample amount of feedback in regards to my idea both in class and with entrepreneurs I have spoken too. Most of the classmates give me positive feedback and wish that a service like the one I plan on providing, existed when they were in high school, whereas the people that I spoke too give me helpful tips on marketing and personal scenarios that have made me think about alternatives. With that I have rethought and changed price, service and marketing strategies.